Safety comes first. In the year which celebrates the 150th anniversary of the Unit of Italy, ISEO has chosen to be the official sponsor of the Giro d'Italia. The brand was visible on the banners along the track, on the arch 25 km before the end of each stage and on the panel in front of which the leaders of each stage were interviewed. Moreover, ISEO advertising campaign was published on the sports newspaper "La Gazzetta dello Sport" for all the duration of the Giro d'Italia.